Hot off the tails of the resurgence of archive originals Stan Smith and Superstar, adidas continues their meteoric success this year with the ubiquitous adidas NMD. adidas brings their expertise in functional footwear technology and presents it in a modern but familiar form. Innovations invented for the sporting arena are taken to the streets. adidas VP of Design, Nic Galway, builds on his previous work with the self-referencing, remixed Tubular Series. His fervour for allowing the past to empower the future is clearly seen in the NMD. Elements of monumental adidas achievements such as the Boston Super and Rising Star can be seen in the idiosyncratic coloured blocks embedded within the crisp white boost™ midsole. Fusing the performance-ready capabilities of a boost™ sole with a minimalist sock-like upper, the NMD is a low-key but tech-loaded staple sneaker. History continues with the trademark trefoil branding and bold three stripes on the sides of the shoes – but the NMD is in its own right truly Original.
